Even with the global pandemic making in-store shopping difficult, Americans have transitioned to online shopping. In fact, in 2020, consumers spent $861.12 billion online, which is a staggering 44% increase from the year before. While brick-and-mortar stores may be struggling, they have also implemented some new smart shopping technologies to make the entire experience more pleasant. Let’s start exploring these solutions to see how they benefit both retailers and consumers.

Shopping for the Best Deal

Smart shoppers are always looking around on various platforms to get the best deal on a particular item. In the past, this meant that they would need to spend time…


One of the reasons AR is so beneficial for business is that it blurs the line between the physical and digital worlds. Business AR opens up a new world of possibilities for interacting with customers, our colleagues in the workplace, and the world around us. This article will explore the various uses of augmented reality in business for commercial and internal use. Let’s start by taking a look at the effect AR is having on businesses across industries and how they are capitalizing on new opportunities.

AR Meaning in Business

Augmented reality for business increases computer-generated data comprehension and various information, allowing employees to…


Even though online marketplaces have been on the rise over the past couple of years, the ongoing pandemic and subsequent restrictions have only accelerated this growth. The marketplaces have become a very lucrative revenue stream your business needs to, but you will need to provide your customers with outstanding experiences in order to be successful. In this article, we will take a look at exactly what an online marketplace is, how you can create one, and some challenges you might encounter along the way.

What is a Marketplace Website?

A marketplace website is an online platform your customers can visit at any time of day…


Online shopping grew exponentially last year, and this trend is expected to continue in 2021 and the next couple of years as well. In fact, e-commerce is expected to grow by 14.3% this year, while many experts believe that this number will grow to 22% by 2023. Having said this, brick-and-mortar stores are expected to make a recovery, so retailers will need to start maximizing sales opportunities in their physical locations as well. Since there are so many factors to account for, it would be a good idea to take a look at some marketplace trends for this year and…


Even though the pandemic slowed economic growth last year, 2020 was still a great year for tech startups. In fact, 14 US venture capital mega-funds of $1 billion or more claimed almost $27 billion, the highest in terms of both total capital and fund count since 2010. Therefore, even though the world economy is less than encouraging, technology investing is on the rise. Whether you are looking for your next new tech investment or want to know what’s currently trending, the list of the top five technologies to invest in will be very useful.

Invest in Virtual Reality

VR investments are very popular right…


(A virtualization story from our DevOps Artem Senuyts with small nuances)

For a very long time now, wherever you look, and whatever you may say, you cannot do without virtualization. The disadvantages and benefits of virtual machines over iron servers for each service have long been spelled out over and over again. Therefore, we will not be returning to this topic. However, the question of virtualization environments themselves is much more interesting. Although five hundred different products do not represent them, there is no monopoly either. …


With all of the lockdown measures in place in many parts of the world, movie theaters and the cinema industry at large are going through a tough time. One of the technologies that can help excite viewers about upcoming films in virtual reality. We have already seen VR being used in movies like Steven Spielberg’s “Ready Player One” and we can expect VR to play a more significant role in helping the viewers enjoy their movie-watching experience. Let’s take a look at how Hollywood is using VR filming to bring the action on the screen to life.

Using Virtual Cameras

A great example…


As expectations and customer demands are always increasing, banks need to find ways of keeping up to meet their clients’ needs. This is why the banking sector is undergoing a lot of changes to take its services and product offerings to the next level. Both AR and VR banking will play an ever-greater role in providing better and immersive customer experiences, thus leading to better engagement and enhanced brand communication. Let’s look at how an AR and VR bank experience can benefit the customers and the banks themselves.

Creating a Virtual Reality Banking App

Monitoring your bank statements or account activities online can be tedious and…


While AR and VR are not technologies we associated with the shipping and logistics industries, they can significantly improve warehouse workers and the supply chain’s efficiency. In fact, the share of supply chain leaders who plan to invest in AR or VR increased last year from 25% to 34%. Since both virtual and augmented reality logistics are being used more and more every year, let’s take a look at some of their practical applications and the benefits they offer.

Safety and Security of the Personnel

Working in a warehouse can be exhausting, especially since the volume of e-commerce orders is growing so rapidly. This fatigue can…


When shopping around for new cars to buy, you are often presented with seemingly endless possibilities in terms of brands, models, and customizations. It is also a time-consuming process since you need to look for a wide variety of options and, even who does find a car you like, you still can’t really get a feel for it from print or online advertising. Virtual and augmented reality car shopping can help customers overcome their doubts about vehicles and provide them with more confidence that they are getting exactly what they want. …

Skywell Software

A big team of skilled professionals, who help businesses to remain competitive. Services –AR/VR, web and mobile development. https://skywell.software

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