Even though online sales continued to grow throughout the pandemic, e-commerce still represents only a small part of total retail sales. In fact, in the US, this is as low as 14.5%. From this, we see that the vast majority of retail sales still occur inside physical store locations. However, due to increased competition in this industry, you need some retail marketing strategies to help you stand out. To help you find a strategy that works for you, we collected some of the most successful ones in this article. …


As many countries are still under lockdown restrictions, the pandemic is changing the way people are interacting with one another, and many retailers are struggling to keep up. They understand that the situation is changing and developing, but this does not give them a whole lot of time to respond. This is why we decided to assemble a list of top trends you need to be following to try and stay ahead of the curve as much as possible. …


Even though virtual reality is being used by many companies, educational institutions, and government organizations, it still needs to overcome certain problems. Some of them simply have to do with companies finding a way to implement it into their business plans, while others are more ethical in nature. While a lot of professionals are confident that all of the problems with virtual reality will be solved as time goes on and technology advances, we still have to deal with them in today’s reality. With all of this in mind, let’s take a look at the top problems with VR.

1. The High Price Tag

Two…


Even with the global pandemic making in-store shopping difficult, Americans have transitioned to online shopping. In fact, in 2020, consumers spent $861.12 billion online, which is a staggering 44% increase from the year before. While brick-and-mortar stores may be struggling, they have also implemented some new smart shopping technologies to make the entire experience more pleasant. Let’s start exploring these solutions to see how they benefit both retailers and consumers.

Shopping for the Best Deal

Smart shoppers are always looking around on various platforms to get the best deal on a particular item. In the past, this meant that they would need to spend time…


One of the reasons AR is so beneficial for business is that it blurs the line between the physical and digital worlds. Business AR opens up a new world of possibilities for interacting with customers, our colleagues in the workplace, and the world around us. This article will explore the various uses of augmented reality in business for commercial and internal use. Let’s start by taking a look at the effect AR is having on businesses across industries and how they are capitalizing on new opportunities.

AR Meaning in Business

Augmented reality for business increases computer-generated data comprehension and various information, allowing employees to…


Even though online marketplaces have been on the rise over the past couple of years, the ongoing pandemic and subsequent restrictions have only accelerated this growth. The marketplaces have become a very lucrative revenue stream your business needs to, but you will need to provide your customers with outstanding experiences in order to be successful. In this article, we will take a look at exactly what an online marketplace is, how you can create one, and some challenges you might encounter along the way.

What is a Marketplace Website?

A marketplace website is an online platform your customers can visit at any time of day…


Online shopping grew exponentially last year, and this trend is expected to continue in 2021 and the next couple of years as well. In fact, e-commerce is expected to grow by 14.3% this year, while many experts believe that this number will grow to 22% by 2023. Having said this, brick-and-mortar stores are expected to make a recovery, so retailers will need to start maximizing sales opportunities in their physical locations as well. Since there are so many factors to account for, it would be a good idea to take a look at some marketplace trends for this year and…


Even though the pandemic slowed economic growth last year, 2020 was still a great year for tech startups. In fact, 14 US venture capital mega-funds of $1 billion or more claimed almost $27 billion, the highest in terms of both total capital and fund count since 2010. Therefore, even though the world economy is less than encouraging, technology investing is on the rise. Whether you are looking for your next new tech investment or want to know what’s currently trending, the list of the top five technologies to invest in will be very useful.

Invest in Virtual Reality

VR investments are very popular right…


(A virtualization story from our DevOps Artem Senuyts with small nuances)

For a very long time now, wherever you look, and whatever you may say, you cannot do without virtualization. The disadvantages and benefits of virtual machines over iron servers for each service have long been spelled out over and over again. Therefore, we will not be returning to this topic. However, the question of virtualization environments themselves is much more interesting. Although five hundred different products do not represent them, there is no monopoly either. …


With all of the lockdown measures in place in many parts of the world, movie theaters and the cinema industry at large are going through a tough time. One of the technologies that can help excite viewers about upcoming films in virtual reality. We have already seen VR being used in movies like Steven Spielberg’s “Ready Player One” and we can expect VR to play a more significant role in helping the viewers enjoy their movie-watching experience. Let’s take a look at how Hollywood is using VR filming to bring the action on the screen to life.

Using Virtual Cameras

A great example…

Skywell Software

A big team of skilled professionals, who help businesses to remain competitive. Services –AR/VR, web and mobile development. https://skywell.software

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